It started
in a garage.

Maya, Theo, Sam and Jonah set up two folding tables in Theo’s parents’ garage. One space heater, one shared router, zero clients. The rule from day one: nothing leaves the garage unfinished.

A bakery down the street needed a website. We built it over three weekends and got paid half in cash, half in pastries. That one site brought in our next six clients.

Our first retainer covered four modest salaries. We all quit our day jobs on the same afternoon and bought a proper coffee machine. The garage was officially an office.

We moved into a former print shop with room for twelve. We salvaged the old garage door and hung it at the entrance. Every new hire signs it on their first day.

Clients started asking for more than pages. We built our first design system and a product team to match. The websites kept shipping, now with real products behind them.

The pandemic sent everyone home and opened the door to remote hires. Designers joined from Lisbon to Singapore. Our 300th launch went live from twelve kitchen tables.

A studio of forty, working with founders like we once were. All four of us still review every launch. The rule hasn’t changed: nothing leaves the garage unfinished.